60 Years Anniversary of SEM Brand

60 Years Anniversary of SEM Brand

2018 is the 60 Years Anniversary of SEM Brand. After 60 years of trials and hardships, Caterpillar (Qingzhou) Ltd. has been one of the most important manufacturers of machinery industry in China, and its SEM brand products were known as an international brand serving customers from more than 80 countries and regions.

Brand Zone News & Stories Videos

60 Years Anniversary Logo for SEM Brand

  • This logo took the number “60” as the main visual elements, and “0” was represented into the earth with global map, demonstrating the global networks of SEM business. Metal color covering the logo, not only demonstrates consistency with the industrial and high-tech feel, but also means the achievements and reputations SEM has gained.

60 Years Anniversary Key Visual for SEM Brand

  • Five roads with different conditions in the key visual express that the SEM product can fit diversities of working conditions. They can be used in construction industry, agriculture, architecture and forestry, supporting different working conditions. On the other side, the five roads mean that SEM together with its partners fights for the next achievements, including customers, dealers, suppliers and business partners. Shining dots in the map of the key visual represent that SEM must keep steady business in China, and then extend his global business networks. The architectures in the background are landmarks from key business regions, expressing our gratitude and respects to the customers there.

Slogan for 60 Years Anniversary for SEM Brand

  • The 60 years of development of SEM brand witnessed how the SEM dealers and suppliers grew up and how customers established their business and became wealthy, all of us work closely together, fighting for one target. We together not only created an achievement, but also will create a bright future.

● 【SEM 60th Anniversary Series】SEM 60th Anniversary Series How an “Iron Man” is Produced

 2018-07-05

Everyone visiting Caterpillar (Qingzhou) Ltd. (CQL) will be attracted to the sight of lines of iron equipment.  The equipment is in unique SEM yellow, looking like soldiers waiting for orders.  When you take a closer look at the facility, you will realize that a sophisticated production-operation system was instrumental in producing such durable equipment.

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● 【SEM 60th Anniversary Series】SEM Made My College Dream Come True

 2018-06-20

The development and extension of business in the 1980s created a demand for more high-quality technical personnel. At that time, however, university graduates in China were allocated by the state, which made them a scarce resource for all enterprises and institutions competing for them.  

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● 【SEM 60th Anniversary Series】SEM 60th-WINNING OVERSEAS MARKETS

 2018-06-04

SEM established its Foreign Trade Division in 1995. At the beginning, there were only two employees responsible for exploring sales opportunities with Chinese companies doing construction projects overseas.  In 1999, the division expanded to four employees and began cooperating with import and export companies. 

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● 【SEM 60th Anniversary Series】SEM 60th-FROM STRAW HOUSES TO AN INTERNATIONAL BRAND

 2018-06-04

An area of barren land populated only with eight straw houses, five open sheds and 22 workers. It is often difficult to reconcile the humble beginnings of SEM 60 years ago with the SEM brand of today. But the founders of SEM understood that success came only with hard work and dedication to excellence. SEM grew from a manual workshop to an international brand with a sales network covering more than 80 countries and regions.

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● 【SEM 60th Anniversary Series】An International Business Starts with 100 Yuan Drawings

 2018-06-04

In 1958, SEM entrepreneurs set up 8 cottages and 5 sheds in a wilderness area. In 1976, business leaders started focusing on wheel loaders. And in 2013, the product line was expanded to wheel loaders, soil compactors, motor graders and track-type tractors. Along the way, SEM came to understood that R & D was the core of enterprise development and would guide the company through challenges to introduce new products and earn more business.

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● 【SEM 60th Anniversary Series】From Straw Houses to An International Brand

 2018-05-30


An area of barren land populated only with eight straw houses, five open sheds and 22 workers. It is often difficult to reconcile the humble beginnings of SEM 60 years ago with the SEM brand of today. But the founders of SEM understood that success came only with hard work and dedication to excellence. SEM grew from a manual workshop to an international brand with a sales network covering more than 80 countries and regions.

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● Philippines and Indonesia Customers visit CQL                                                                                                                                                     

 2018-03-21


On March 7th and 12th, 2018, two groups of totally 23 customers from Philippines and Indonesia visited CQL, led by Castle Power (Philippines dealer) and TSU (Indonesia dealer). The customers were mainly top management and decision makers of Construction and Quarry companies.


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● SEM Launched 60 Years Anniversary on 2018 China Dealer Conference                                                                                          

 2018-01-23


SEM domestic dealer conference with theme -“Honor 60th Years, Expect to Win Future “was held in Wuxi, Jiangsu province, China during Jan.18th and 19th 2018, and more than 150 domestic dealers attended.


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● Together for Future Success-60 Years Anniversary of SEM Brand Announcement                                                                                            

2018-01-19


Caterpillar (Qingzhou) Ltd., namely former Shandong SEM Machinery Co., Ltd, was founded at Mihe riverside of Qingzhou City, Shandong Province, China in 1958. After 60 years of trials and hardships, Caterpillar (Qingzhou) Ltd. has been one of the most important manufacturers of machinery industry in China, and its SEM brand products were known as an international brand serving customers from more than 80 countries and regions.


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  • KV Animation

  • SEM History


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