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Together for Future Success – CQL Celebrated SEM 60th Anniversary
Release time:2018-08-18

Launched new 8-ton wheel loader – SEM 680 and upgraded track type tractor – SEM 822D

China, Qingzhou, August 18, 2018, Caterpillar (Qingzhou) Ltd. today held a celebration in Caterpillar Qingzhou (CQL) facility with the theme of “Together For Future Success” to mark the 60th anniversary of the Qingzhou facility and the SEM brand. CQL also launched its  new 8-ton wheel loader – SEM 680D and the upgraded track type tractor – SEM 822D.

Caterpillar Qingzhou manufactures both Cat® 950GC wheel loader and SEM machines. The SEM brand contributes to Caterpillar’s enterprise strategy to provide expanded offerings in the utility segment.

“After 10 years of development in the Caterpillar company, our Qingzhou facility now has a more modern plant and product line as well as advanced R&D technology and production management model,” said Qihua Chen, vice president of Caterpillar Inc. and chairman of Caterpillar China. “The full range of SEM earthmoving products that meet Caterpillar's global manufacturing standards are designed to help our customers build a better world.”

During the ceremony, Caterpillar launched its newest addition to the SEM wheel loader family, the SEM 680D and the next generation D series track type tractor, the SEM 822D. Both represent the company’s expanded offerings strategy based on direct customer feedback. The SEM 680D targets the growing demand for larger wheel loaders to move more material in less time. The SEM 822D includes new configurations like forestry, desert and coal handling to meet different customer needs.

“We will continue to leverage our network of SEM dealers to offer customers operating in the utility segment the best product and services to help them be successful,” said Frederic Istas, vice president of Caterpillar Earthmoving Division.

Leaders from Qingzhou government, representatives from the Construction Machinery Association, SEM customers, dealers and suppliers participated in the ceremony. Caterpillar Qingzhou expressed sincere appreciation to the government and associations for their strong support and recognized the excellent cooperation and great work between engineering, manufacturing and suppliers. Further, Caterpillar Qingzhou recognized its customers and the hard work of all its employees. End  -


About Caterpillar


For more than 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Customers turn to Caterpillar to help them develop infrastructure, energy and natural resource assets. With 2017 sales and revenues of $45.462 billion, Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three primary segments - Construction Industries, Resource Industries and Energy & Transportation - and also provides financing and related services through its Financial Products segment.

For more information, visit caterpillar.com. To connect with us on social media, visit caterpillar.com/social-media.


About Caterpillar (Qingzhou) Ltd and SEM


Caterpillar (Qingzhou) Ltd. (CQL), formerly Shandong SEM Machinery Co., Ltd. was founded in 1958 and reorganized as a shareholder company in 2003. In 2008, Caterpillar (Qingzhou ) Ltd. Became a wholly owned subsidiary of Caterpillar and today is an important Caterpillar brand supporting the fast growing China customer base as well as customers around the world. Caterpillar (Qingzhou) Ltd. is located in Qingzhou City, in eastern Shandong province, which is easily accessible by major highways. 


As a wholly owned subsidiary of Caterpillar, CQL produces both SEM brand products including wheel loaders, soil compactors, motor graders, track type tractor, landfill compactors, work tools as well as the Cat-branded 950 GC. In Qingdao, Caterpillar has made substantial investments to build a world-class research and development center to continuously develop innovative products to meet the requirements of our customers.


Leveraging the leading distribution model and complete service support system, CQL has a broad distribution network across the nation with multiple domestic dealers with maintenance and service centers to provide the high added-value products and service and support customers expect. The well-established international distribution network reaches more than 80 countries, including Southeast Asia, Africa and Middle East, Russia and CIS countries, Latin and Central America.


As one important strategic utility product brand of Caterpillar, SEM has its own brand proposition, distribution channels, marketing strategy and product support. In 2016, to further enhance the SEM brand, Caterpillar approved the endorsement “SEM - A Caterpillar Brand".


For more information, visit www.semmachinery.com.



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